International SEO Tips You Must Be Aware of
There are benefits and drawbacks of expanding your business to new countries. However, if you are able to get this thing right, there are tons of awesome advantages you are sure to reap from your endeavor. You are literally opening up yourself to new breed of customers and might find that some countries are offering cheaper and less competitive market. As a matter of fact, this is something that many local business must be aware of.
Currently, Brazil is holds the spot for being the 9th biggest economy worldwide. This is not a big surprise after all, Brazil has exceptional supply of raw materials, educated workforce and great strategic location. This is the same reason why many US companies and businesses that wanted to expand to parts of Latin America see the country as the their top options. I highly recommend that you pay a visit to this website if you want to try your luck in this country.
International SEO isn’t only about transferring your page to a new language. Translating your website as is will open up several issues. First of all, online translation systems aren’t always 100 percent accurate and if your page has these glaring errors all throughout, then it will stain your image and brand as a whole.
Not only that, cultural differences indicate that what may be working in one locality won’t necessarily mean it’ll be on the other. There still needs some research and fine printing of the page especially if you are expanding to a new country with a totally different culture. It needs to suit their taste and preference in order for them to patronize your page and services as well as products.
It is great news that there are many options available when you want to have your site hosted globally. Making use of gTLD or generic Top Level Domain similar to a “.com” or a “.net” isn’t country specific and thus, it requires geo-targeting in the site to ensure that it shows the right content. On the other hand, ccTLD is country specific top level domain like “.jp for Japan”, “.au for Australia” and so on.
As a matter of fact, most people prefer websites with ccTLD compared to the ones that uses gTLD according to research.
You may be able to get success on a keyword for local traffics but doing the same on international scale may be a different story. It is great to do research and absorb as much info as possible to make the most of your time, resources and effort.
Try using everything that you’ve learned about this article and see how it’ll affect your business.